Combining Brand Nouns
The sketch phase is more than just drawing logos. It is all about creating of unique ideas. And one of the best ways to do this is to combine multiple brand nouns together. This is easier said than done. An hexagon as a logo seems not only unoriginal, but also cliche. A circle on its own is not at all clever or exciting. However, when you combine an hexagon and a circle into one icon, suddenly you have something unique and clever.
Personality Slider
To get the most out of your sketch phase, you need more than just combining the brand nouns. It also involve the personality of the brand and this can best be described using the personality slider as shown below.
Logo Grid
Brand Colour
Strategically, colour serves two main purposes. The first purpose is to help communicate the story that the logo is telling. A logo of a tree will usually be green for this exact reason. The second purpose is to stand out from the competition.
