VHA

Service:
Brand Identity Design
Year:
2023
The VHA logo is designed to be versatile and adaptable to various applications, including digital and print media. The logo’s bold, modern font ensures legibility at small and large sizes, making it easy to recognize across all platforms.
vha brand design

Logo Brief

Dear Toheeb,

I am writing to request a logo design for my logistics company, Vivid Haulage Alliance (VHA). Our brand is focused on providing dynamic, reliable, trustworthy, and dependable logistics solutions to our clients. We need a logo that will reflect our brand’s personality and attributes and help us stand out in a competitive market.

I am looking for a logo that is modern, memorable, and easy to recognize. We would like to see some designs that incorporate the letters “VHA” in a creative and unique way. It would be great if the logo can include a distinctive and recognizable icon that represents our brand’s commitment to innovative logistics solutions.

In terms of colors, we are open to suggestions but would prefer a color palette that is fresh, energetic, and modern. The logo should also be versatile and adaptable to various applications, including digital and print media. We are excited to see your ideas and look forward to working with you to create a logo that perfectly captures our brand’s personality and values.

Thank you for your time and consideration.

vha brand design

Logo Rationale

I am thrilled to present to you the new logo design for Vivid Haulage Alliance (VHA). Our team has worked hard to create a logo that perfectly captures the brand’s dynamic, energetic, reliable, trustworthy, and dependable personality.

The VHA logo is a lettermark logo that uses a bold and slanted sans-serif font to create a modern and contemporary look that will appeal to your target audience. The negative space within the logo cuts through the letters “A” and “H” to create a distinctive and memorable icon that represents the brand’s commitment to innovative and efficient logistics solutions.

vha brand design

Typography

The primary font used in this brand project is Open Sans and the secondary font is Montserrat. Both Of these fonts are included in the same sans-serif category which has a modern impression, so they were chosen because they were considered capable Of representing some Of the characteristics Of Vivid Haulage Aliance

vha brand design

Color Palette

The color palette we have chosen for the logo – teal, coral, and light gray – is designed to convey a sense of freshness and modernity that reflects the brand’s innovative approach to logistics. The color combination of teal and coral adds a pop of energy and excitement, while the light gray provides a neutral background that allows the letters to stand out and be easily recognizable.

vha brand design

In conclusion, we believe that the VHA logo is the perfect representation of the brand’s dynamic personality and innovative approach to logistics. We are confident that this logo will help VHA stand out in a competitive market and create a strong and lasting impression with your target audience.

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